A Look At Social Networking For The Automotive Industry

Social networking for the automotive industry seems a bit hard to fathom. With all of the sites out there doing it, but only concentrating on a couple of different sectors of the industry. The way I see it for this to work, it needs to be more all-inclusive.

The automotive a whole is having hard times right now, and believe me they are all looking for ways to make their businesses perform better. They go to the web because it’s one of the best places to push their businesses without having to spend more money then they can afford.

With all of the buzz on the net about social networking, you can bet they are looking in to it, just as I did. A lot of them are probably finding the exact same thing as I did, that there are no social networks that are directly related to their business.

Why on earth would you join a social network that doesn’t relate to your business? I know I wouldn’t do it, if they are looking to promote their business by the use of a social network, it just makes sense to look for like minded people in the social networks.

It stands to reason that a person who is looking to promote their auto restoration shop, doesn’t want to join an automotive social network that is aimed at new car dealers. What point is there to spend the time that it takes to network with people there.

Social networking takes a lot of time to do right. You need to figure out the best way to use it for your business. It takes hours of studying to get it right, you need to know demographics, and why the customers would respond to your as opposed to another person.

If you on the network that is aimed at you specific sector you increase you chances of it working for you greatly. Although a lot of the automotive industry still has no place to go for this, people are out there wondering why automotive social networking seems to be failing as a whole.

The bottom line is there is no such a thing as the idea of as a whole, it is just a few sectors of the industry that are covered in the social networking universe. I wonder how these people have come to a conclusion that it’s failing as a whole, when that doesn’t exist yet.

When you take a slice of pie, you can’t know the entire story of that pie. No I don’t think that automotive social networking as a whole has failed, I think that it need to have deeper exploration. The automotive industry is a tough way to make a living.

A lot of the people in the industry feel as if they got left out in the cold, if you give them a nice warm fuzzy place to call home, you can bet they will swoon right on it. They will attack like a pack of vultures, but they need to fell like they are getting something from it.

In the automotive industry we don’t have piles of money sitting around to experiment with, we need things to work the first time. I realize that most of these web sites don’t charge to join them, but it does take a person a lot of time to make them work.

I’ve been in the automotive business for about 20 or 25 years, I have worked in all facets of the industry, from parts to restoration, all different makes and models, I just want to keep people interested in the old cars because it’s where my heart is.
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Automotive Engineering: A Way to a Successful Career

One of the best courses nowadays is automotive engineering. It involves examining the operating standards of vehicles. It may also comprise of proficiency management, mechanical system, hydraulic system and electrical processes. Since the industry of automotive is quickly growing, there are several people who want to have a degree program in automotive courses.

Some of the degree programs of automotive engineering offer lots of courses in mechanical engineering and automotive design engineering. The colleges that offer this kind of course give direct application and hands-on training for an array of careers in the industry. This course specializes in the field of vehicle engineering and it can be divided into three main fields of study. The three main fields of this course are manufacturing, development and production.

Manufacturing engineers are those involved in making and building different automobiles, while development engineers are those who were involved on the different attributes of a sedan that includes speed, durability and performance. On the other hand, production engineers focus more on the design systems and components of a vehicle. It also involves designing and testing of the vehicles’ parts and includes coordinating tests to make sure that all automobiles meet the national standards set by the government.

Automotive engineers have several responsibilities and job description that they need to comply with after completing all their trainings. As they finished the degree program of this course, engineers can now design the car’s systems and components. They also need to determine the best attributes for a specific sedan or for a future vehicle.

They also need to develop codes and standards for a well-organized manufacturing. Automotive engineers must determine the costs and implement the procedures to lessen the production costs. They are also expected to introduce and develop new strategies and systems for the production of automotives. In addition, they also need to make sure that they follow the government regulations during the process of the making a vehicle.

Aside from developing and designing, they also need to determine the drive ability of the each vehicle. They also need to implement quality procedures and control strategies. When there is a problem, they also need to solve all the troubles in automotive engineering. Lastly, they must conduct statistical analysis as required. All the graduates from this course can have several career options like vehicle manufacturing engineer, operations research, systems engineer, vehicle dynamics controller, performance engineer, noise, vibration and harshness engineer (NVH), emissions controller or research and safety engineering.

The US Automotive Industry and The Big Three

We have a proud car culture in the United States but, surprisingly, not many people know too much about this country’s automotive history. For this history lesson, we are focusing on the automotive “industry” rather than the history of the automobile itself.

When It All Began

In the 1890s, the American automotive industry began and, thanks to the use of mass-production and the large size of the domestic market, quickly evolved into the largest automotive industry in the world (though this title would be taken from the U.S. by Japan in the 1980s and then from Japan by China in 2008).

The U.S. motor vehicle industry actually started with hundreds of manufacturers, but by the end of the 1920s, three companies stood apart from the rest:

General Motors
Ford
Chrysler

The Big Three

These three companies continued to prosper, even after the Great Depression and World War II. Henry Ford began building cars back in 1896 and started the Ford-Motor Company in 1903. Ford utilized the first conveyor belt-based assembly line in 1913, improving mass production of its Model T. The assembly line decreased costs significantly and the Model T sold so well that it propelled Ford into the largest automobile company in the U.S.

General Motors was founded by William Durant (formerly a carriage maker)n in 1908. In the first couple of years, GM acquired Buick, Oldsmobile, Oakland (later to become Pontiac), Cadillac, and a number of other car companies. Durant also wanted to acquire Ford but Henry Ford opted to keep his company independent. Having become a little to “acquisition-happy,” Durant over-extended the company and was forced out by a group of banks who took controlling interest in the company. Durant then teamed up with Louis Chevrolet and founded Chevrolet in 1913, which became a quick success. Durant retook majority control in GM after acquiring enough stock and GM acquired Chevrolet in 1917. This did not last long, however. Durant was forced out again in 1921. In the late 1920s, GM overtook Ford as the largest automaker.

The former president of Buick and a former executive of GM, Walter Chrysler took control of the Maxwell Motor Company in 1920, revamped it, and reorganized it into Chrysler Corporation in 1925. Chrysler acquired Dodge Brothers in 1927 and, in 1928, introduced the DeSoto and Plymouth brands thanks to the dealer network and manufacturing facilities that came with the Dodge acquisition. By the 1930s, Chrysler overtook Ford and became the second largest automaker.

1950s and Beyond

By 1950, America produced almost 75 percent of all automobiles in the world. At the start of the 1970s, however, U.S. auto companies (especially the Big Three) were severely affected by increased competition from foreign auto manufacturers and high oil prices. In subsequent years, companies bounced back occasionally but the crisis reached its pinnacle in 2008, prompting Chrysler and General Motors to file for bankruptcy reorganization and be bailed out by the federal government. While Ford was also affected by the crisis, it decided to power through on its own and did not take the bail out. We actually have a lot of respect for Ford as a result of this. They did not take the easy way out.

The year 2014 saw saw the biggest (seasonally adjusted annualized) sales in history with 16.98 million vehicles.

Be Proud of Your Car

A lot of time and effort was put into the worldwide auto industry so that we can have a convenient and efficient way to go about our lives. No matter what year, make, or model, our cars deserve to be respected and taken care of. Remember that the next time your car has a layer of dust and request a Vosh! With our on-demand car wash app, your car will never be neglected again!

Automotive Business Industry – Delivering Information With News Articles

If you go online and you will find hundreds of thousands of articles written on automobiles, and if you pick up nearly any newspaper you will find at least one article concerning the auto industry, or some new type of car that is going to be coming out next year. These are one type of automotive articles we find in the news, and in magazines, but if you are well versed and have a lot of experience in the automotive sector or haps you could write articles on the automotive business industry itself.

Indeed, over the years I have written over 550 articles on this subject, and of those nearly 200 are on the business side of the auto industry. These articles have been well received, and I would recommend that any article author that wishes to sell articles involving economics, the future, and the business of our automobile nation to consider the following things.

First, accuracy is the most important factor, so you must check sources. Just because you read a lot of articles in the newspaper, or page through magazines like Road and Track, or Car and Driver, or read articles in the Wall Street Journal about the automotive sector does not mean you know what you’re talking about. Most of these articles are focused on specific subcategories of niches.

Even if you’ve recently read a book such as; “The End of Detroit” or have clippings of articles over the last couple of years from “Investor’s Business Daily” on the automotive industry, this won’t make you an expert. And if you don’t check sources you are liable to get something wrong or incorrect. You must remember that things change very fast. What might’ve been observed last year is no longer the case.

In fact, within the last year the automotive industry has been turned upside down and nothing is as it was. I hope you will please consider this when writing your automotive articles, for the automotive industry.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes that My Replica Wheels and Rims at [http://www.myreplicawheelsandrims.com] is worthy of some good news articles. My Replica Wheels and Rims gives your car a fresh look with a new set of replica wheels, and you can have a pre-buying look on their website with an easy page layout to find the right rims for your car.

Promoting Your Automotive Business

A cost-effective marketing tool you can ever have for you automotive business, the potential of business cards in getting a great deal of exposure for your products and services has long been recognized even from the time as early as printing was discovered. These things can be your mini-promotional flyers containing information people need from your business, or could serve as reminders for them to keep in touch with you in case they would be needing your products or services in the future. If you’re on your way to a trade show, a meeting or any important event where potential clients are plenty, never leave the house without them. No matter how tiny these pieces of cardboards are, any businessman knows the great value they hold, and the potential of the sales it could make once a good connection is established. To keep this cards in perfect place, and presentable at the same time, an impressive automotive business card holder will come in really useful.

The kind of material you choose to hold your precious cards give your clients a peek of your taste, while at the same time, reflects your professionalism and your business’ worth. Your business cards need to be as visible as possible to tell people about your product or services. There’s no point keeping those cards and let them collect dusts. Unless you get them out, they won’t be worth anything than just pieces of papers. The more visible they are, the more people are encouraged to pick out one or even more, and you’d be surprised at how this could result to referrals. But then, if both your cards and card holders stand out, people will surely notice your business much better.

Choosing a case to hold your business cards is as important as choosing your card design. They have to create a striking impact and leave a lasting impression. Leather is a wonderful option to give your cards a more dignified look. The material deserves a lot of respect as it is known for its outstanding quality. Metallic holders, could it be steel or aluminium and other durable and attractive materials, exudes a very professional look and could be great choices too. Acrylic and glass are commonly used as well. If you decide to have your holders plated, engraved and personalized – – – either have it bear your shop’s logo or a nice automotive graphic, it will better linger in people’s memory and increase the chance of having them come for your products or services.

Automotive Business – Mobile or Fixed

The other day I was talking to an individual who’d been a mechanic for over 20-years and was now considering starting his own business. He looked at various models, but realized that fixed site automotive services required one hell of a lot of start-up capital, and that he’d have to take out huge loans in an uncertain economy. Finally, he thought what about an oil change business? Did that make sense – what about one that came to you, a mobile operation.

You see, he’d recalled recently having to wait in line at a quick lube, and how frustrated he was. He himself being a mechanic knew it didn’t take that long to do, but he also realized he didn’t have a place to throw away the used oil when he was done, so he paid to have it done. He reiterated to me; “While getting an oil change one day I considered the amount of wasted time in the average Joe either changing oil himself or waiting at a Jiffy Lube.”

“Yes,” I told him, “it is BS, everyone agrees with you, and yet people with their smart phones these days complain less and less and stay busy playing on their personal tech gadgets.”

Indeed, in considering all this, he thought; “This brings me to the next thought of someone coming to my house to change my oil while I am not there.” But then, after contemplation he thought; “Quickly that notion is shot down by looking from the other side and seeing driving house to house as not a viable business model.” Yes he is right actually, You are right, especially considering his cost – fuel for instance.

What about going to corporate office parks while cars are parked all day long, every day in the same place, waiting for auto services, amenities if you will? Okay, yes, this is a potential automotive business venue. Plus, all these people have jobs and an actual income to afford it and not put it off when they know they must maintain their vehicles. Still, this might not be the perfect business model because, well, it’s not as good as you think, you’ll be lucky to get 8% repeat customers, each car with a different oil and fuel filter, hard to deal with folks, challenges where the HR department will not send out a mass reminder email, stuff like that.

Indeed, he will need a solid software package to keep track of all the customers, to stay efficient right? Yes, there is software available, several that I’ve seen and used, most is good and similar to a spread sheet, the best ones help with billing and link into Quick Books and Constant Contact. Please consider all this and think on it.

Three Automotive Businesses You Can Start

It is a fact that most adults in the United States have at least one car and depend on it to run well and look good to live the lifestyle they desire. Businesses that cater to these people can enjoy a better than average chance of success if they offer the right combination of products and services at competitive prices. Although there are many possibilities out there, here are three automotive business ideas for you to consider.

1. Mobile Auto Detailing – Do you remember what your car felt like when you first brought it home from the showroom? Don’t you wish you could go back to that time when it was perfectly clean, inside and out? Most people feel the same, and the one thing stopping them is they simply do not have the time to go get it done. If there was a way they could get their car clean while they were at work or busy at home they would and this presents an opportunity for your own mobile auto detailing business.

2. Auto Repair – As long as there are cars on the road, there will be a need for someone to repair them. Today’s cars have sophisticated electronics almost no one outside of a properly equipped repair shop with highly trained mechanics can work on. In today’s tough economy, many people are trying to make their cars last as long as possible and this means a steady stream of customers for the well-equipped shop.

3. Pre-Owned Car Lot – No matter the economy, there is always a strong demand for good, pre-owned cars. In fact, the worse the economy is, the higher the demand seems to be. If you are a licensed dealer, you can purchase cars at auction and then sell them on your lot, online, or both.

How Business Cards Can Help Your Automotive Business

Whether you’re in the car dealership business, automotive parts display or auto repair, an impressive business card serves as the face of your business. Others may take these pieces of papers for granted. But little do they realize that these things tell a lot about your professionalism, your products and services. Its ability to present you and your business as a whole has been well recognized and appreciated by many even from the past, that no matter how frail these cardboards are, people still consider them as among the most powerful and effective promotional tool to help spread the word about what you can offer everyone.

Since these things are very strong selling tools, they have to be presented in a way to truly convince customers, and potential customers. Attractive and unique business cards that’s appropriate for the automotive industry will surely create a strong impact and draw in interested customers while a non-professional looking and unappealing card will not interest potential clients at all and may more likely be thrown to the trash. Unlike in the past, handing out great-looking and impressive business cards that will truly be remembered does not have to cost one a lot of money. With all the free services made available on the internet today, getting yourself free automotive business card templates as well as sample designs, is as simple as a click of your mouse and without nothing to spend but a few minutes of your time.

Businesscardland.com, Zazzle.com, Free-business-card-templates.com, Bizcardtemplates.com and Freebusinesscards.info will give you an idea on how these templates appear. More like layouts for business cards where anyone can just easily fill out important information regarding your business, these templates can either be downloadable or web-based, depending on what these sites makes available for free. But the wonderful thing about it is you can only print the number of cards you need, and if you decide to update your design or information on a later date, or print a new batch, you can do it easily without feeling bad about wasting a large number of unused cards ordered from the printing house. Bestprintbuy.com, 123print.com and Enized.com has multitude of designs you can apply along with these templates. You can manipulate the background, designs, logo and graphics with basic computer programs you have like Paint and Photoshop. Changing the colors as often as you want until you hit the perfect color combination you find most appealing and will best represent your business is also not a problem. You can insert photos or captions or anything you want your customers to remember. After all, that’s what these things are made for right? As a reminder to our clients in case they’ll be in need of your products and or services.

Automotive Business Cards Will Get Your Repair Shop Or Dealership’s Motor Running

If there is a country that is obsessed with cars, then that would definitely be the United States. After all, this is where mass production of affordable cars for the masses first took place.

For an American, a car is some sort of a birthright. At some point of our lives, it is really a personal necessity to have a car. It is not surprising that the US has one of the highest car populations in the world.

The U.S. Department of Transportation Statistical Records Office estimates that there are 254.4 million registered passenger vehicles in America. That means that more than 80 percent of Americans have automobiles.

It is not surprising, therefore, that the automotive industry, despite the recent setbacks suffered by the Big Three, is definitely one of the cornerstones of American economy.

There will always be an automotive business regardless of the status of the economy.

But competition in the automotive industry is at a very high level these days. More and more automotive business players are coming into the play. If you are in the automotive industry, you should certainly invest on strategies that would give you an edge over your competitors.

Some would say that putting up a website is a sure way to gain more clientele. After all, are not we living in a digital age where almost all people do things over the Internet? Certainly, a website would do a lot for your business.

But you should not rely on a website alone. You should come up with various marketing strategies to ensure your long-term survival. No serious businessman would limit himself to just a single marketing tool option. To ensure that you will gain an edge over your competitors, it is necessary to invest on automotive business cards.

If you have an auto repair shop or a dealership, chances are your business thrives because of loyal customers who keep on coming back for your services. There are guys who will just walk into your shop occasionally, but the main lifeblood of your enterprise is those folks who have been seeking your service for several years. So, a great long-term strategy is to generate more loyal customers.

This is where automotive business cards come into the play. Satisfied customers tend to recommend the services of a particular business to their co-workers, friends, and relatives. Business still is marketed in the old word-of-mouth fashion. It would be, thus, a great advantage for you if you supply current loyal customers with automotive business cards. When they refer you to their friends or relatives, the referrals would get to readily know about basic information about your business, such as your shop’s location. And if that referral would be satisfied with your services, there is a high possibility that he will seek your services again and would become another loyal customer.

Points to Remember on Getting Automotive Business Cards:

As with other business, your card should have a professional look. If you have a poorly designed business cards, people would think that you don’t care about your business. Appearances matter in business. Automotive business cards printed on high-quality gloss or uncoated stocks would surely attract customers.

The size of your automotive business cards is also essential. Business cards should not be bulky. Credit card sized automotive business cards are perfect because they can be easily stored in wallets.